The band ended the four-year wait following 2003's Hail to the Thief by announcing simply on their official site, "the new album is finished, and it's coming out in 10 days." With that sentence, Radiohead changed the promotional cycle in the digital age. O K Computer might be Radiohead's best album, and Kid A their most musically innovative, but In Rainbows shook the music industry's very infrastructure.
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